Taking some time to look back at these memories with loved ones can help spark inspiration and fill in the missing parts of our pasts. The family photos of Black women photographers, such as Carrie Mae Weems and Latoya Ruby Fraizer, help validate and enlighten the artistry within ourselves and our ancestors. Interested in joining Sebastian's team? Check out his Takeover Challenge here.Family photos hold a unique space within our personal histories and contemporary art. We are always on the look-out for ways in which to match them with our great opportunities. Octagon’s Talent Acquisition team has a blast engaging with talent interested in the field of sports and entertainment marketing. My team at Octagon created a Lens with a portion of our agency logo, so you're welcome to try out our Lens and see if its something that can help you achieve your brand goals. It can be found by scanning this Snapcode below. I encourage marketers to try Snapchat Lens studio before creating one for their brand, or sharing it with others on the marketing team. Snapchat has a great case study section of their website so marketers can see how others have grown their business using Snap's tools. See Snapchat case studies here (don’t forget to ‘Filter by Lenses’).īonus Tip: Try before you buy. Researching how other brands have utilized the platform and its offerings is also a good step. When you roll out a new Snapchat Lens to the boss, it’s critical to lay out the expectations on engagement and usage. Have fun and create AR that helps your target audience create better, more fun or more interesting content.
LENS STUDIO LOGO HOW TO
So how can brand marketers cut through the clutter and figure out how AR can help them engage consumers and get them to interact with the brand? That's where you need to have an in-house team or agency with developers and designers who know the AR space and understand how to work within the platforms, you also need people on the project who understand the brand voice and goals.Īs brand marketers consider using the Lens Studio, it's important to remember who you're trying to reach. With Apple and others building products for a future filled with AR tech, marketers are inundated with articles about the latest in AR. Lenses are playful experiences inside the Snapchat camera that allow the user to further customize and personalize their post by treating and playing with the lens in new and fun ways.
For example, pointing your phone at a street ad might turn it from a still ad to a 3D, immersive ad experience.įilters are creative effects that you can add after taking a Snap to help share where you are, what you're doing, and more. With smartphone technology granting users increased technological capabilities, AR will continue to improve with exciting and easy-to-use developments across a wide variety of “usage” platforms, including retail shopping, education, and advertising.īrand marketers are going to become quite savvy in utilizing smartphone’s image recognition capabilities to augment the experience for the user.
AR is In, and this is how brand marketers can start to play in the space.ĪR Technology is taking the world by storm largely through points of accessibility - namely easy-access points via mobile phones. Here are the top 5 things you need to know.ġ. In today’s technologically “charged” world, it’s absolutely vital to be open-minded to advancements and new uses of technology - particularly in the workplace. After all, if we aren’t open to new tech and creative applications, then how can we help our brand clients put them to use? With that in mind, my team and I spent some time experimenting with Snapchat Lens Studio. One of the best parts of my job is that I get to learn and experiment every day.
Sebastian Oddo, Vice President, Technology, Design & Content MaFIVE THINGS TO KNOW ABOUT THE SNAPCHAT LENS STUDIO Digital platforms, Sebastian Oddo
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